IO is its name, and shattering IT budgets everywhere is its game. It has firmly established itself as the #1 spend in IT. It’s the budget-killer, the migraine-inducer, the fly in the ointment, the pain in the neck. It has been slowly creeping up on enterprises over the past 10 years, with such stealth-like quality that no one hardly noticed.
Actually one person did notice.
As an IT consultant, James Candelaria tired of watching his enterprise clients pour valuable budget monies- almost blindly – into provisioning more and more (and more) rotational storage simply to achieve minimal performance increases. With the explosion of data, the ability of this legacy storage technology had hit its expiration date. Capacity costs had been driven down considerably, but capacity is no longer the issue when factoring in overall application performance. These spinning disks have viscerally inflated the total cost of performance and how a company accommodates for it.

Thus, WhipTail was born in 2008 to change the way computing is supported. By marrying the best of a newer medium in flash-based drives to the efficient and cost-effective development of software, WhipTail had finally “moved the goalposts” in how to architect storage for the most demanding and costly applications.
Accelerating data to unforeseen speeds WhipTail and its line of XLR8r storage arrays finally, mercifully breaking free of that most limiting of factors – the traditional spinning (AKA: Winchester) disk drive. Not one of the many “almost-but-not-quite” technologies flooding the market the past few years such as caching appliances, individual acceleration cards, etc. which offer little more than a cost-ineffective strategy whose performance is dramatically weighted-down by the HDD controllers. But rather a distinctly different value proposition at both ends of the spectrum: architecting a much higher performing storage architecture and yet minimizing wasteful spend by tying the overall ownership costs directly to IO.
This is what we do. And this is why we do what we do. Please read on, learn more and do your due diligence. We are here to help.
